Video, Display & Mobile

(n)Torus Technologies can serve all types of ad units across multiple devices. The (n)Torus Advertising Platform serves all standard IAB banner and video units. We can also support more custom ad experiences that you or your clients may request. It’s as simple as creating an Ad Tag from within the (n)SPACES Ad Tag creation wizard that asks which type of ad is needed. Advertisers can create any campaign type directly from (n)POWER or simply provide an ad tag that matches the target ad type and location.

(n)Torus Technologies is the sole provider of the BREAKFREE™ ad unit where consumers can choose which ads they watch and when they watch them in return for credit. Based on the Publisher, credit can be used towards uninterrupted content or other premium items. Advertisers can create BREAKFREE™ ads from (n)POWER and Publishers can manage the performance of the Ad experience through (n)SPACES.

End-to-End Solution

The (n)Torus Technologies Ad Platform is a comprehensive end-to-end solution for Publishers and Advertisers. It supports the entire life-cycle of media buying and ad placement on a Publisher’s site. Through the (n)POWER web-client, Advertisers are able to buy media using traditional Insertion Orders or take advantage of auction-based pricing where Publishers have elected to implement it. Publishers make ad buy contracts available, discounts for volume buys or simply define a fixed price per ad unit and location using (n)SPACES. Consolidated billing options are available for both Advertisers and Publishers.

Easily Connect

Publishers often express their frustrations with being restricted to working with a single advertising source. Due to the nature of the ad integrations with various networks and the many video player technical restrictions, it can be difficult to open up available inventory to the marketplace. This is the equivalent of opening a store and only allowing people taller than 6 feet to shop in your store. The best way to determine how much your inventory is worth is by making it available to anyone who wants to buy it. To accomplish that, (n)Torus Technologies has made it easy to connect to any media buyer. Within (n)SPACES, Publishers can add ad sources they already have relationships with. They can also connect with an entire marketplace of ad buyers or connect into a Real-time Bidding marketplace. (n)Torus breaks down technical barriers clients face working with advertising partners.

Audience Focus

Targeting capabilities can determine who buys your inventory and what they are willing to pay for it. Plugging into the (n)Torus Ad Platform will provide Advertisers with a wide range of options to reach their ideal audience and accomplish their campaign objectives. Using a proprietary intelligent targeting engine called (n)SPIRE™, (n)Torus provides Advertisers with demographic, contextual, and behavior targeting options using primary and secondary data. You can choose to integrate your primary data to further enhance engine performance and ultimately drive more value for Advertisers. The (n)Torus Ad Platform can be a broker of selected data stores to ensure maximum value is generated while also ensuring personal identifiable data is always safeguarded.

Additional data service providers can be integrated into the platform to create a wealth of targeting options that can command the highest ad rates available in the industry.

Scalable Operations

(n)Torus Technologies has an ad operations group that ensures ads are being trafficked properly by enforcing a long list of performance rules that are managed in real-time by the system. The system enforces items such as inclusion lists and exclusion lists, account priorities, revenue goals, ad source trust factors, among many other key performance variables. (n)SPACES, the Publisher ad serving solution, includes an Ad Operations Module that uses automated methods to ensure campaigns not meeting a Publisher’s standards are blocked from being placed in response to an ad tag request.

(n)Torus has the ability using its Ad Operations Workflow functions, to configure an approval process to allow both (n)Torus and Publisher to monitor and flight ads. This is especially helpful for large clients that want (n)Torus to handle the initial filtering, prioritization, and rules enforcement and then rely on internal teams to manage the rest of the process.

Deliver the Most Valuable Ad

Part of maximizing ad revenue is determining in real-time the most valuable ad to deliver. The
(n)Torus Ad Platform evaluates hundreds of variables as an ad request is being made to determine which ad will be delivered. Each Ad Tag may have different rules attached that can greatly influence the types of ads and ad sources that can be used to fill the request.

Continual Evaluation of Demand

How should you price a pre-roll ad that precedes specific premium video content or the landing page interactive in-page video that receives the most traffic and has historically produced a high-level of engagement? It’s a complex question that is often blended together with standard sales channels and typically underperforms against the market; however, plugging into the (n)Torus Ad Platform can help guide pricing decisions based by continually evaluating demand for audience, content, and other important price drivers. This information can be used by the system to dynamically make pricing decisions or simply provide detailed reports to help make bigger strategic decisions across all sales channels.

Tomorrow’s Available Inventory

Accurately forecasting demand for ad inventory can be extremely challenging. Your audience traffic is directly correlated to your content and can be influenced by seasonality, licensing windows, time degradation curves, among many other factors specific to your industry. Calculating these drivers can become even more complex as audience behavior varies greatly by ad types and content viewing experiences. The (n)Torus Ad Platform manages this data to help guide the purchase of unsold inventory and affect pricing models to optimize revenue yield.

Using the (n)SPACES Ad Serving Solution, Publishers can assign ad tags to a wide range of forecasting containers that will automatically produce forecasts related to content. Advertisers using the (n)POWER Ad Management client can utilize the forecasting tools to project campaign results. Forecasting can become more accurate when both Publishers and Advertisers are operating on the same platform.

Real-Time Contract Performance

For many Publishers, there are contracts with content producers and other website partners that require transaction data to calculate revenue splits and fees. These deals can be complex to track and calculate in real-time. (n)SPACES, the (n)Torus Ad Serving Solution, allows Publishers to define contracts by content providers and partners that calculate revenue shares and transaction payouts based on actual data. In real-time, you can generate reports that show revenue from multiple sources and the break-outs of revenue by partner and content producer.