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PlugIn Get Results

The (n)Torus Technologies Digital Advertising Platform is a fully managed, cloud-based, enterprise-class system designed to provide Publishers with the ability to intelligently and efficiently work with the growing sophistication and demands of Advertisers.

Similar to adding friends on Facebook or Linked-In, (n)Torus Platform Publishers can invite Advertisers to use a private labeled Ad Management Client called (n)POWER™. Advertisers, upon accepting the invitation, have immediate access to place ads with the Publisher using pre-negotiated contract rates and discounts. (n)POWER™ enables Advertisers to have direct access Publisher’s inventory, utilize advanced targeting tools, generate insightful real-time reports, and optimize campaign performance against campaign objectives. (n)POWER™ is a full featured campaign management client that can become a single management tool to run campaigns across thousands of Publishers who are plugged in. For those Advertisers who prefer to use their own systems, (n)Torus Technologies can manage full integrations using our expansive APIs to provide maximum functionality and access to Publishers advanced offerings.

Maximizing ad revenue for Publishers is accomplished in a number of ways which are all managed through (n)SPACES™.  Publishers who are plugged into the (n)TORUS Advertising Platform, use
(n)SPACES™ to define where ads will be shown, how they will be priced, who has access to the inventory, and how much everyone will be paid every time an ad is delivered. (n)SPACES™ helps optimize pricing and inventory levels while ensuring the Publisher is able to connect to more buyers.  It’s the most robust and comprehensive Publisher solution on the market to help maximize the monetization of content.

Comprehensive Ad Serving

(n)SPACES is a comprehensive enterprise-class, cloud-based Ad Serving Solution designed to maximize ad revenue and streamline ad operations. Using its easy to use interface to access multiple Ad Services on-Demand, Publishers can easily support the growing needs of advertisers without having to invest in expensive infrastructure or manage complex vendor integrations.

Ad Tag Management Easily create and organize ad tags for all types. Uniquely configure ad tags for ad content, ad behavior, ad sources, and policy enforcement. Allows side-by-side ad operations and custom approval workflows.
Zone Pricing Organize ad tags into standard or custom zones. Price by zones and by ad type using industry pricing models such as CPM, CPC, CPA, etc.
Forecasting Create standard forecasting containers for sites/views, shows, channels to project traffic and available inventory. Input business specific forecast drivers to model traffic more closely to specific business. Forecasting data is directly integrated with media buying workflow within (n)Power.
Contract Management Configure contracts for managing ad delivery, ad serving costs, revenue shares. Attribute revenue to content producers/providers. Monitor ad revenue and costs in real-time.
Multi-Ad Source Connect to multiple ad buying entities and support multiple contracts per ad source. Create zone priced, fixed priced, or auction priced contracts for each ad source. Support Ad Source providers not using (n)Power.
Advanced Ad Operations End-to-end rules and decisioning engine to traffic ads. Uses prioritizing rules and inclusive/ exclusive brand protection rules. Allows side-by-side ad operations and custom approval workflows. Provides real-time, digital inventory performance monitoring.
Consolidated Invoicing Options Support both direct ad source invoicing and consolidated invoicing. Complete financial reporting and billing reports available.
Automatic Provision of (n)POWER Provision (N)POWER to ad sources with a single step. Make active ad source contracts available to connected (n)Power™ users

Comprehensive Ad Management

The (N)POWER AD MANAGEMENT CLIENT is a comprehensive solution designed for Advertisers, Ad Agencies, and Direct Publisher sales. Using this web based client, users can buy media, manage I/Os, create campaigns using all ad types, upload creative assets, target campaigns using a wide range of targeting tools, monitor performance dashboards, and generate detailed reports.

Full Campaign Control Create all display, video, and mobile campaigns directly from (n)Power™. Run A/B Testing campaign, manage campaign budgets and control pacing. Upload creative assets once and allow (n)TORUS to manage transcoding for placements across all Publishers.
Advanced Targeting Demographic, Contextual, Audience, and Geographic targeting available. Ability to re-target campaigns, control frequency, and use 3rd party targeting data.
Manage All Direct Publisher Relationships Campaigns can be placed across multiple publishers. Ability to initiate Publisher connections via simple invite process. Access active marketplace publisher contracts and utilize consolidated billing.
Forecasting Fully integrated campaign management with ad serving and operations systems provides more accurate campaign forecasts and reliable data. Modify campaign attributes to achieve different performance goals and retrieve direct feedback on campaign performance against forecast.
Performance Dashboards + Reporting Dynamic performance dashboards to monitor from bird’s-eye view. Evaluate key performance, financial, and targeting metrics. Display performance data without launching more detailed views.
Self-Serve Media Buying Process Built to support the Insertion Order media buying process. System enforces pre-negotiated rates and volume discounts and makes them available on a self-serve basis.
Mobile Video + Analytics Deliver mobile video and analyze detailed video data.
Role-Based Security Support enterprise security requirements + standards

Choose Your Ads

We are working with large partners to introduce an entirely new consumer experience where they can choose the ads they watch, when they watch, and then gain access to premium content at any time without ad interruption. Users simply access BREAKFREE™ while on participating websites and mobile applications and then start earning credits for watching ads, interacting with the brands, or buying products/services. These credits can be used to access premium content, buy virtual goods, or access special discounts.

With (n)Torus’ patent pending BREAKFREE™ ad model, the Consumer experience is greatly enhanced, Advertisers access a more engaged consumer, and Publishers are able to sell a more valuable ad unit.

For more information on this new ad model, please contact us at sales@ntorus.com